Electronic Stability Control (ESC)



(It is a winter day. Our FIELD REPORTER is loading a pair of skates into the trunk of a car parked near an outdoor skating rink. He addresses the camera as he shuts the trunk.) 

Slipping and sliding can be all kinds of fun when you’re at the skating rink. Not so much when you’re driving on a slicked-up roadway. Good thing there’s Electronic Stability Control, or ESC. (The ESC logo appears in the lower right corner of the screen)

This advanced crash-avoidance technology uses sensors to compare where you’re telling the car to go with where it’s actually going—100 times a second.

(The FIELD REPORTER stands near the front of the car.)

Say you need to swerve suddenly, and you start over-steering. That’ll cause the back end of your vehicle to skid. ESC senses this, and brakes the outer front wheel to counter the drift.

(The FIELD REPORTER moves to the back of the car.)

Let’s flip it around. If you’re under-steering, its the front of the car that can slide out. In that case, ESC brakes the inner rear wheel to help keep you on the road.

Of course, you should always have the right tires for your car, and you should pay close attention to the conditions of the road. But with ESC, it’s nice to know you have back up. In any conditions, drive smart and stay safe.

Text on screen:

(Canada Wordmark)

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